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The men's personal care brand has released two new soaps honoring the cartoon with fruity-smelling Nautical Nonsense and Sea Star Shenanigans.
June 23, 2025
By: Lianna Albrizio
Associate Editor
Aye, aye, captain! The Spongebob craze is taking off this summer 2025 in the beauty, personal care and even food chain space, from makeup collections to Crabby Patty meals at Wendy’s. Now, men’s personal care brand Dr. Squatch is the latest to take a slice of the action. The cult-favorite brand has released two new bar soaps honoring the iconic cartoon with Nautical Nonsense and Sea Star Shenanigans. Nautical Nonsense Nautical Nonsense takes it shape from Spongebob’s yellow ...
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